Why One Of Your Most Powerful Tools is Short-Form Video
Based on a report that analysed over 5.6 millions short videos in 2025, this is our take on how Podcasts can help you achieve your marketing goals.
In 2025, the digital landscape is dominated by the endless scroll of TikToks, Reels, and Shorts. For busy Jersey business leaders, the idea of creating daily short-form content on top of everything else can feel overwhelming. But what if the secret to winning on these platforms wasn't creating more content, but using your existing content smarter?
A recent in-depth analysis of over 5.6 million videos by the social media management analytics platform Metricool has provided a clear answer for the short form content and this is our take on it: repurposing your long-form podcast into short clips is the most efficient strategy for driving engagement and building your brand.
Short Clips: Fewer Eyes, Stronger Connections
The 2025 Metricool report reveals a fascinating trend, especially on platforms like TikTok: while the sheer volume of content means your reach may be spread thinner, the viewers who discover your videos are more engaged than ever before. In fact, engagement on TikTok has surged by over 35%.
This shows that short clips are the perfect tool for brand awareness. They act as a powerful "taster" of your expertise. By sharing the most insightful moments from your podcast, you connect with a highly engaged audience that values quality content, building a stronger connection than you would with a fleeting ad.
The Gateway to Your Long-Form Content
The true power of short clips is their ability to act as a bridge, drawing viewers from fast-paced social feeds to your in-depth podcast episodes. The Metricool report concludes that the "real value of Shorts lies in using them as a quick showcase, to attract viewers to long-form content and convert them into subscribers".
Think of each short clip as an invitation. It’s a 30-60 second highlight reel that proves your expertise and makes a compelling case for why someone should invest their time in your full episode.
Proven Strategies for Jersey Businesses
The report highlights several key takeaways that are particularly relevant for businesses looking to build authority:
Niche Content Wins: Specialised, educational content performs exceptionally well. By focusing your clips on the specific problems your Jersey clients face, you can cut through the noise.
Instagram Favours Growth: For businesses with smaller followings, Instagram is a land of opportunity. "Small" accounts (fewer than 1,000 followers) are the only group seeing positive growth in interactions (+22%) and overall engagement (+30%).
The First 4 Seconds are Everything: On TikTok, the average view time is a mere 3.75 seconds. Your clip must have a powerful hook within the first few seconds to stop the scroll.
While the Metricool report does not include data for LinkedIn, the strategic benefits of using short-form video on the platform are substantial for any business-to-business company.
As the primary network for professionals in Jersey, sharing clips of your expertise is one of the most direct ways to build authority with potential clients.
The principles of using a strong hook and providing specialised content, which the report highlights as successful on other platforms, are arguably even more important on LinkedIn.
Work Smarter, Not Harder
The message from the 2025 Metricool report is clear: the businesses winning with short-form video are those who focus on quality and strategy, not just volume.
At Jersey Podcast Studio, our Content Multiplier framework is designed to do exactly this, turning your single, long-form recording into a full campaign of engaging short-form clips.
You record one powerful conversation, and we turn it into an asset that builds your brand across every platform.
