Want a loyal podcast audience that shows up every time?
Ever wonder how often most podcasts really publish new episodes?
The data from a leading hosting platform, reveals fascinating patterns.
Let's break down the typical podcast posting frequencies:
Most Common: A huge chunk of podcasts release every 8-14 days. This accounts for 39% of all shows. It's the sweet spot for many creators.
Weekly Warriors: Close behind are the consistent weekly podcasts. 36% of shows publish every 3-7 days. This keeps listeners engaged regularly.
Quick Drops: A smaller group (just 7%) puts out episodes every 0-2 days. These are often daily news or short-form content.
Bi-Monthly Builders: About 17% of podcasts go for a less frequent schedule, releasing every 15-29 days. This allows for more in-depth production.
Long-Term Projects: Very few (only 1%) publish over 30 days apart. These are often highly produced, seasonal, or narrative-driven.
My Take: Here's what I often discuss with our clients: The real "right" answer for your podcast is whatever works best for you, as long as you're trying to be consistent.
I know this from personal experience.
About 3 years ago when I started my podcast, Hospitality Insights, I was religious about posting on the 1st and the 15th of every month.
But once I knew we had a child on the way, things changed.
This didn't mean stopping, but my priorities had shifted, and I knew that this podcast season, the most important thing is to be a good father and after that think about the rest.
So, how do you find your ideal frequency?
Assess Your Capacity: Be realistic about the time and resources you can dedicate to planning, recording, editing, and promoting each episode.
Batch Your Work: A pro tip from many successful podcasters is to batch record multiple episodes at once.
This creates a buffer, reduces stress, and helps maintain consistency.
Now the question is, what's your podcast's rhythm?
Data Source: Buzzsprout Platform Statistics
