Start a Video Podcast for Your Jersey Business
Start Your Video Podcast in 2025, Your Business Will Thank You Later
Podcasting has transformed the way we consume media, and 2025 is shaping up to be the golden year to jump in and start your own! Thanks to the surge in video content and audience engagement trends, starting a podcast — especially a video podcast — has become one of the most strategic ways to connect with your audience. Here’s why 2025 is the perfect time to get started, along with the benefits of using video and repurposing content for social media platforms like LinkedIn.
Why Start a Video Podcast?
Audio-only podcasts have been popular for years, but with video consumption growing exponentially, video podcasts are the next big thing. Video adds a new dimension to your podcast by enabling non-verbal communication, building stronger connections, and creating a more immersive experience for your listeners. People are more likely to engage with, share, and trust content when they can see the faces and personalities behind it. Plus, a video podcast gives you visibility on both podcasting platforms and video-sharing platforms like YouTube, reaching a wider audience.
Key Benefits of Video Podcasts in 2025
1. Builds Stronger Audience Connections
Video helps you connect on a personal level with your target audience. When people can see you, it adds authenticity and relatability that audio alone can’t always convey. Whether it’s a solo episode or an interview, video allows you to build a visual rapport with your listeners, deepening the trust and loyalty of your audience.
2. Maximises Content with Multi-Platform Repurposing
One of the greatest advantages of starting a video podcast in 2025 is the ability to "create more with less." Long-form episodes can be easily transformed into bite-sized clips for platforms like LinkedIn, Instagram, and TikTok. This lets you reach different audience segments with minimal extra effort. By sharing 1–2 minute highlight reels from each episode, you can continuously promote your podcast, showcase valuable insights, and keep your content fresh across multiple channels. This approach is especially effective for building a professional presence on LinkedIn, where shorter clips with impactful messages can quickly grab attention.
3. Increases Your Reach with Visual Appeal
Video podcasting allows you to leverage YouTube and other video platforms, where the demand for video content is high. These platforms have powerful algorithms that can introduce your podcast to new audiences through suggested content and trending topics. With optimised keywords and engaging visuals, your video podcast could attract listeners from all corners of the web.
Getting Started: Simple Tips for Your Video Podcast
1. Look and sound like a Pro
A good microphone, camera, and lighting go a long way in making your video podcast look and sound professional. High-quality production makes a great first impression and encourages people to stay tuned.
2. Be Strategic with Repurposing Content
After recording each episode, pick 3–5 key moments and turn them into short clips for social media. These snippets should be visually appealing and deliver impactful insights to attract new viewers and listeners, especially on LinkedIn.
3. Stay Consistent with Posting
Consistency is key to building a loyal following. By having a regular release schedule and frequently sharing short clips, you’ll keep your audience engaged and excited for each new episode.
Why Wait? The Time is Now
Starting a video podcast in 2025 is more than just keeping up with trends; it’s about maximising your brand’s potential. Through video, you can build stronger connections, expand your reach, and make the most of each episode by repurposing content across platforms. If you’re ready to share your voice, a video podcast is an exciting, powerful way to connect with an audience and make a lasting impact.
Ready to jump in? 2025 is your year and if you need help to make a start, get in touch at radu@jerseypodcast.co.uk